Focus on using Make.com to connect different applications and automate tasks.
Let’s be real: WordPress is a bit of a paradox. It’s the most flexible tool for building a site, but the moment you want it to do something “smart”—like syncing a lead to your CRM or auto-posting to LinkedIn—you’re stuck installing yet another plugin.
Before you know it, your dashboard becomes a graveyard of “Active” tools slowing down your site and begging for updates. Consequently, you spend more time managing your tools than actually growing your business.
That’s why you need to start streamlining WordPress workflows with Make.com.
Think of Make as the “glue” of the internet. It’s a visual platform that allows you to connect WordPress to thousands of apps like Slack, Google Sheets, or Notion without writing a single line of code. Instead of hunting for a specific plugin that might work, you simply draw a line between your apps and watch the magic happen.
By streamlining WordPress workflows with Make.com, you reclaim your time and eliminate human error. Furthermore, this approach keeps your site lean and fast. In this post, we’re moving past the “there’s a plugin for that” mindset. I’m going to show you how to turn your WordPress site into an automated powerhouse that handles the busy work for you.
What Exactly is Make.com?
In the simplest words possible, Make.com is a digital bridge. Imagine you have two friends who speak different languages. To help them talk, you sit in the middle and translate. Make.com does this for your apps. It lets WordPress “talk” to your Email, your Excel sheets, or your WhatsApp without you having to move data back and forth manually.
Unlike complicated coding tools, Make.com is visual. You don’t write code; you just drag bubbles (called “modules”) onto a screen and connect them with lines. When something happens in Bubble A (like a new order), it automatically tells Bubble B to do something (like send a Thank You email).
Who is it For? (It’s Not Just for Techies!)
you don’t need to be a computer genius to use Make.com. In fact, it is most helpful for people who are too busy to do manual work.
| Who it helps | How it makes work easy |
| CEOs & Founders | Get daily reports of sales and website traffic sent straight to Slack or WhatsApp. |
| Event Organizers | Automatically send tickets and reminder emails to people who register on your site. |
| Bloggers | Write one post and have it automatically shared on Facebook, X, and LinkedIn. |
| E-commerce Owners | Sync website sales with a Google Sheet so you can track inventory without opening WordPress. |
| Real Estate Agents | Instantly send new website leads to a CRM or a private Google Map. |
How to Install and Use Make.com (Step-by-Step)
Setting this up is like plugging a lamp into a wall. very easy. Follow these 5 simple steps:
Step 1: Create a Free Account
Go to Make.com and sign up. The free version is very generous—you can do a lot without paying a penny.
Step 2: Install the “Make Connector” on WordPress
Go to your WordPress Dashboard, click Plugins > Add New, and search for “Make Connector”. Install and activate it. This is the “plug” that allows Make to see your website.
Step 3: Connect the Two
In your WordPress sidebar, look for the Make tab. You will see an API Key. Copy it. Then, go back to Make.com, click “Create a new Scenario,” and add the WordPress module. Paste the key when it asks for a “Connection.”
Step 4: Choose Your “Trigger”
A trigger is just the “If” part of the story. For example: “If a new post is published.” Select this in the WordPress module on Make.com.
Step 5: Choose Your “Action”
Now, click the little plus (+) sign and choose another app, like Gmail. Select the action “Send an email.” Now, every time you blog, an email will fly out automatically!
How to Make Money Using Make.com
Make.com isn’t just a way to save time; it’s a way to grow your bank account. Because most business owners find automation “scary,” they are willing to pay someone like you to set it up for them.
- The “One-Time Build” ($500 – $2,500): You can charge a flat fee to set up a specific system. For example: “I will connect your website forms to your CRM and Slack so you never lose a lead again.”
- The Maintenance Retainer ($100 – $300/month): Once you build a system, you can charge a monthly fee to “monitor” it. If an app updates and the automation breaks, you fix it. It’s passive income for you and peace of mind for them.
- Selling “Blueprints”: Make.com allows you to export your workflows as a file. You can sell these “Blueprints” on your own website. For example, you could sell a “Perfect Real Estate Follow-up System” for $49. People buy it, upload it to their own Make account, and you get paid while you sleep!
The Niche Playbook: Who Needs This Most?
Now that you know how to make money, where should you look for clients? Some industries are perfect for streamlining WordPress workflows with Make.com because they have lots of repetitive work.
| Niche | The “Magic” Automation |
| Real Estate | When a new lead fills out a house inquiry, Make.com instantly sends their info to the agent’s phone via SMS and adds them to a “Hot Leads” Google Sheet. |
| Online Tutors | When a student pays for a course on WordPress, Make.com creates a private Zoom link for their first lesson and emails it to them automatically. |
| E-commerce | When someone buys a product, Make.com checks your inventory. If you only have 2 left, it sends an email to your supplier to order more. |
| Event Planners | When someone registers for an event, Make.com generates a custom PDF ticket with a QR code and sends it to their WhatsApp. |
Pro-Level Strategy: The “Router” and “Filter”
As you get better at streamlining WordPress workflows with Make.com, you’ll want to use these two “Pro” tools to make your work even easier:
- The Router (The Decision Maker): Think of this as a fork in the road. You can tell Make.com: “If the customer spent over $100, send them a ‘VIP’ coupon. If they spent less, just send a ‘Thank You’ note.”
- The Filter (The Guard): This stops the automation if the data isn’t right. For example: “Only post my blog to LinkedIn if I have included a ‘Featured Image’.” This keeps your social media looking professional and clean.
Final Tips for Success
Start Small: Don’t try to build a 20-step automation on day one. Start with something simple, like “New Post -> Send to Slack.”
Use the “Run Once” Button: This is your best friend. It lets you watch the data move through the bubbles so you can see exactly where it gets stuck.
Rename Your Modules: When you have a big workflow, rename your bubbles to things like “Send Email to Boss” or “Update Sales Sheet.” It makes it much easier to read later!
Bonus: Your First Automation “Recipe” (Try This Today!)
To help you get started with streamlining WordPress workflows with Make.com, here is a simple but powerful “recipe” you can build in less than 10 minutes.
The Goal: The “Social Media Multiplier”
Every time you hit “Publish” on a blog post, Make.com will automatically post the title and the link to your Facebook Page and LinkedIn profile. No more manual sharing!
What you need:
- A WordPress site with the Make Connector plugin.
- A free Make.com account.
- A Facebook Page or LinkedIn account.
The Setup:
- The Trigger: Select the WordPress module and choose “Watch Posts.” Connect it to your site and set it to “Published” posts only.
- The Action (Part 1): Click the plus (+) icon and add the Facebook Pages module. Choose “Create a Post.” In the message box, drag the “Title” and “URL” tags from the WordPress bubble.
- The Action (Part 2): Add another module for LinkedIn. Choose “Create a Share.” Map the same “Title” and “URL” tags.
- The Magic: Hit the “Run Once” button at the bottom and publish a test post on WordPress. Watch the bubbles light up as your post travels across the internet!
Final Checklist for Your Readers
Before you leave, here is a quick summary of why you should start today:
- Speed: Your website stays fast because Make.com does the work in the cloud.
- Cost: You save money by deleting expensive, single-use plugins.
- Scale: As your business grows, you just add more “bubbles” to your map.
- Income: You now have a high-value skill you can sell to other business owners.
Next Step: Go to Make.com, create your free account, and try to build the “Social Media Multiplier” above. Your future, automated self will thank you!
Helpful Resources to Deepen Your Knowledge
If you are ready to go from a beginner to an automation pro, check out these essential resources:
The Official Make.com Website: Sign up for your free account here and explore their 1,000+ app integrations.
Make Connector Plugin: Download the official WordPress bridge to start connecting your site.
Make Academy: A completely free library of video courses that will teach you how to build complex workflows step-by-step.
WordPress REST API Handbook: For the more technically curious, this guide explains the “engine” that allows Make.com to talk to WordPress.
Take the First Step Today
You’ve read the guide, you’ve seen the “money-making” potential, and you’ve got your first “recipe” ready to go. The only thing left is to start.
Most people wait until they have the “perfect” plan, but the best way to learn is by doing. Don’t let another week go by manually copy-pasting data or struggling with site-slowing plugins.
Your Action Plan:
- Sign up for a free Make.com account.
- Install the Make Connector on your WordPress site.
- Build one simple automation (even if it’s just sending yourself a Slack message when a new comment is posted).
Conclusion
Streamlining WordPress workflows with Make.com is about more than just technology; it’s about freedom. By letting the machines handle the boring, repetitive tasks, you free up your brain to focus on the big ideas that actually grow your business.
Whether you are a CEO looking for more time or a freelancer looking for a new way to earn, Make.com is the best tool you can learn in 2026.
