Words That Work, Strategies That Sell
Helping brands and creators find clarity through minimalist content and streamlined workflows.
Welcome to My Blog
Hi, I’m Aruna Usha. I am a writer, strategist, and minimalist. I believe that the most powerful digital presence isn’t the loudest, it’s the clearest. I help business owners reclaim their time by managing their social media and crafting content that actually connects.
When I’m not building Notion dashboards or designing in Canva, you’ll find me lost in a book or exploring the beauty of simple living.
What I Do (The Services)
SaaS & Martech Writing:I specialize in breaking down complex software into clear, actionable stories. From deep-dive Ebooks and technical whitepapers to product-led blog posts, I help tech brands build authority through high-quality, white-label content.
Social Media Management: Transforming your digital presence from “noisy” to “noteworthy.” I handle the planning, posting, and engagement so you can focus on your craft.
Strategic Content Writing: SEO-friendly blog posts, executive ghostwriting, and guest articles and captions designed to sound like you, only more polished. I craft research-backed stories that help brands connect with mindful audiences.
Notion & Canva Workflows: Helping you set up the same minimalist systems I use to run my business. I create custom dashboards and brand kits that turn chaos into clarity.
Book Reviews & Features: Thoughtful, honest critiques for authors looking to reach a mindful audience.
My goal is to keep things simple, meaningful, and relatable a space where words connect and ideas inspire.
Specializing in: Ghostwriting • Ebooks • Guest Posting • Case Studies • Technical Guides
Feel free to explore:
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Get in Touch
How Will We Work Together
Working with me is designed to be the simplest part of your work week. I don’t just deliver words; I deliver a stress-free experience. Here is the roadmap for our collaboration.
01. Onboarding & Strategy Once we decide to work together, I’ll send over a brief questionnaire and a contract. We’ll jump on a kick-off call to align on your brand voice, target audience, and key KPIs.
02. The Research Phase For SaaS and Martech pieces, I dive deep into your product and the industry landscape. For Social Media, I audit your current presence. This ensures every word I write is backed by data and intent.
03. Execution & Systems I develop your content or social media assets within a streamlined digital workspace. You’ll have a clear view of the content calendar, giving you full visibility without the need for constant check-ins.
04. Review & Refine You get to review the drafts. We’ll polish the work until it feels exactly like your brand’s voice—only sharper. I offer a seamless feedback loop to ensure we hit the mark every time.
05. Delivery & Analysis Content is published or delivered. If we are working on a long-term social media project, I provide monthly reports on what’s working, ensuring we keep evolving and Growing.
Frequently Asked Questions
What is your typical turnaround time?
For long-form SaaS or Martech articles, I usually require 5–7 business days for a first draft to ensure deep research and quality. Social media management is handled on a monthly recurring basis with content approved 1 week in advance.
Do you handle the posting and scheduling for social media?
Yes. I don’t just create the content; I manage the entire lifecycle, from caption writing and graphic design to scheduling and engagement. I work with your preferred scheduling tools to keep your presence consistent.
How do we communicate during a project?
I aim for “low-noise” communication. We will use a centralized project dashboard where you can see all updates, drafts, and deadlines. For quick questions, we can use email; for strategy, we’ll jump on a scheduled monthly call.
What are your rates?
I work on a flat-project fee for writing and monthly retainers for social media management. This provides you with cost certainty, no hidden hourly fees. Please get in touch for a custom quote based on your specific needs.
Do you offer revisions?
Every project includes two rounds of revisions. My goal is to capture your brand voice perfectly, and a collaborative feedback loop is a key part of my process.
What niches do you write for?
While my expertise is in SaaS and Martech, I also enjoy working with lifestyle brands focused on minimalism and sustainability. If your brand values clarity and intentionality, we’ll likely be a great fit.
Still have questions? I am currently accepting new projects for SaaS writing and social media management. Let’s see if we are a fit. [Get in Touch]
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